Browsing Category SMFA Tools

Selling to the Pain

I was Montessori educated starting at the age of 30 months. Do they still measure age in months at that point? I never know when they stop using months and start using years. Whatever. I…

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Why Formulas Don’t Work (for Long)

Let's talk about why formulas don't work for long. We're innovators. We're creators. We're dealing with buyers who are looking to populate their storytelling landscape with our brilliance. All that. And as soon as something…

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2016 6W2LA Scholarship Winner!

Thank you to everyone who submitted a vid application to our Six Weeks To LA scholarship contest! We are so inspired by your stories, your drive, and your commitment to your dreams! THANK YOU for…

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Actors: Social Media and Stoppers

Ah, actors. I love y’all. You are smart and creative and clever and you’ve got a shitton of hustle. Unfortunately, someone has taken your natural inclination to look for what might give you “the edge”…

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Actors: LA Starts on a Yes

Hello lovelies. I just came home from a casting meeting and I’m so freakin’ excited! Why? Because the magic of *starting* the casting process is one that reminds me that LA starts on a YES….

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