Posts tagged web of trust

Conversion

Spend a hot second on the Internet looking into marketing tactics and you’ll see the word “conversion” pop up. Often. How do we convert interested parties into buyers? Yada yada yada. I’ve never liked this…

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Watering Your Contacts

It was 23 years ago, in Linda Buzzell’s book, that I first read the words “watering your contacts.” I still use this phrase, because it’s pretty awesome. Our contacts in this industry — and in…

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The Work: Ep. 0516 — The Spiral

Thank you for joining us for Episode 0516 of The Work. Download Here! The Spiral: Every hard lesson that comes in this industry we’ve chosen seems to be one we’ve learned before, just at a…

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Web of Trust

In last week’s Your Turn, I mentioned the Web of Trust, in answering a question about preparing for a pitch. Today, I’d like to share a visual with you, which should really help you map…

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Hero of the Moment

An actor friend of mine was talking about a referral she had been offered by a guy who comes into the restaurant where her “survival job” takes place. This guy was seated with a group…

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