Posts tagged your brand

Passport Credits

I spend a lot of time working with creatives on their brands. Wait wait wait! Before you zone out and your eyes glaze over and you think, “Ugh, not again on this BRANDING thing!” bear…

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The Work: Ep. 0908 — Charisma

Thank you for joining us for Episode 0908 of The Work. Download Here! Charisma: Bonnie Gillespie shares a favorite quote from America’s Next Top Model (yes, really) and explains how being comfortable in your own…

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The Work: Ep. 0905 — Age Range

Thank you for joining us for Episode 0905 of The Work. Download Here! Age Range: Knowing your age range is helpful when submitting to casting notices… but most actors miss the powerful data at their…

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Let Them Say It

One of the things I see creatives get obsessed with is how to craft and then use a logline, a pitch, even a proper age range. It’s not that the branding process is so difficult;…

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Turn Down for What

Yowza! I got a *lot* of feedback on last week’s Sorry Is a Sucky Word column. Thank you, beautiful people! It’s so great hearing from you and knowing when something I share has such an…

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