What’s your hook? Y’know, that thing that everyone is left with, when thinking about you. What’s the impression you’re leaving, whether someone visits every corner of your website or only lands on one page and…
Posts tagged brandprov
Your Enduring Brand
This week’s column will be short, because this is really simple and pretty dang powerful. When you’re thinking of what builds up your brand, consider Betty White. This is a person whose brand has been…
Room Ready
Are you “room ready”? You may have all the talent in the world, but if you’re not prepared to rock the room, you won’t book as much as you’re capable of booking. And don’t you…
The Work: Ep. 0318 — Grace in the Face of Stupid Questions
Thank you for joining us for Episode 0318 of The Work. Download Here! Grace in the Face of Stupid Questions: Whether you’re preparing for junkets, the red carpet, or Q&A with fans, it’s not just…
Excellent Questions
Of course, every chance I get to point people over to the brilliance that is Greg Benson and his red carpet antics, I will do so. This vid used to be titled “Excellent Questions,” and…
More Year-End Critiques
Yes, we’re back for more of your beautiful critiques. Thank you, fine folks, for jumping on the opportunity to have your goods assessed. I’m loving your feedback on what we’ve already done, and my inbox…
The Whole Truth
As I watched a friend being interviewed on the red carpet, I was giddy, as expected. There she was, being asked all the usual questions, and her publicist trained her well. Every answer, right on!…
Jacqueline Steiger: Brandprov
When Jacqueline Steiger sent me her spectacular POV contribution on the use of character history for a role-playing game character to inspire an understanding of your actor brand, I beamed like a proud momma. See,…
Helenna Santos Levy: Ten Tips for Rockin’ the Red Carpet
Y’know, I was gonna write this big-ol’ intro to this magnificent article by Helenna Santos Levy, but then I realized, “Hey! This is a MAGNIFICENT article. No big-ol’ intro required!” Hit it, Hels! Like many…