Spend a hot second on the Internet looking into marketing tactics and you’ll see the word “conversion” pop up. Often. How do we convert interested parties into buyers? Yada yada yada. I’ve never liked this…
Posts tagged mind of the buyer
You Are Not Your Buyer
I tend to think I’m pretty good about assessing what y’all might want to read, week to week here. I have 15 years of muscle built up for writing a weekly column for actors to…
Being Attractive to Everyone
One of the many glorious convos going on at the Self-Management for Actors‘ Facebook group turned to the topic of attraction. More specifically, to the topic of those delicious breakdowns that lead off with descriptive…
Submitting on the Same Role at Multiple Sites
Hi Bonnie, Thank you so much for speaking at Writers Bootcamp on Monday. I thanked you very briefly afterwards, but I just wanted to fully express, and kind of gush, about how grateful I am…
Breaking the Rules on an Acting Resume
Hi, My name is Cathy Jordan and I’m currently creating a website for a veteran actor. I am considering doing his resume in a different format than the standard three-column format because he has far…
Ignore the Backstory of Being Dropped
Hi Bonnie, I’m writing because I have a conundrum that I’m unsure how to handle. Here’s the situation: I had a commercial agent for about ten months. I didn’t book anything through him, but I…
What Training Impresses Casting Directors
Hi Bonnie, I recently purchased your book and am really enjoying it! I’ve learned that I really need a lot of preparation before going out to LA. I am applying to AMDA in New York…
Determination
I was chatting with a wonderful group of actors last week and the topic of DRIVE and DETERMINATION came up. One of the actors told me that she found it *very* important to make sure…