One of the key elements to my work is making challenging concepts more palatable. I call it “hiding medicine in the ice cream.” I’ll write a column that — on its surface — is about…
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Your Footage Should Make You Look Castable
Hey, Bonnie! Thanks for pointing out to me on my Facebook post that your email was at the bottom of your articles. For some reason, I never thought that went directly to you. I’m a…
Advice for Actors Outside of Los Angeles
Hello Bonnie – An actor friend of mine recently referred me to one of your old posts from 2007 about headshots. I’ve read some of your articles before but my friend told me that you…
Building an Actor Fanbase on YouTube While Staying On-Brand
Hi Bonnie, I have a question that I’d really love your advice on. I’m going to start creating my own content on YouTube, but I’m torn between creating a channel which caters towards fashion, beauty,…
Targeting Films
This, of course, is not the first time I’ve written about targeting. You’ve seen my how-to info on targeting TV projects, targeting the casting directors who populate those shows, targeting commercials, and targeting reps at…
Feedback on the Latest 100-Day Challenge
As expected, my inbox is filled with wonderful feedback on our final 100-Day Challenge of 2014. I’m sooo excited to celebrate you! Let’s dive in! Hi Bonnie! Thank you again for the encouragement. It’s nice…
100 Days ’til 2015!
So, this is not the first time (nor the second time) I’ve covered the whole 100-Day Challenge thing. But it is the “100 days ’til 2014 is over” mark and I’d love to take one…
Magda Marcella: How to Create Character, Story, and Brand on Pinterest
Now, I’m not a Pinterest person. Well, I did the “usual” and grabbed my user name when the site launched, like every good brand-managing web-user should do for all new social media creations, but then…
Targeting Commercials
I’ve written a lot about targeting. Targeting reps. Targeting TV projects. Targeting casting directors who populate those projects. Targeting, targeting, targeting. It’s the second pillar of Self-Management for Actors. It’s a pretty big player in…
Actor Stage Names
A friend and I were recently discussing the trend of soon-to-be first-time parents choosing baby names based on the availability of the name as a website. Yes, really. This is a thing. More unique spellings…