I spend a lot of time working with creatives on their brands. Wait wait wait! Before you zone out and your eyes glaze over and you think, “Ugh, not again on this BRANDING thing!” bear…
Posts tagged your brand
The Work: Ep. 0905 — Age Range
Thank you for joining us for Episode 0905 of The Work. Age Range: Knowing your age range is helpful when submitting to casting notices… but most actors miss the powerful data at their fingertips. Run…
How Are You Different from When You Were a Kid?
I saw a roundtable with showrunners in which the host asked each, “How are you different from when you were a kid?” Like with most brandprov prompts, I asked myself the same question. I came…
Cheap, Fast, or Good
There’s this theory that there are three components to any project: price, speed, and quality. You get to pick excellence in TWO of those, but never all three. So, you can hit McDonald’s drivethru and…
Strength, Flexibility, and Grace
So, I was Periscoping a quick hello from the studio before pole class (I know, there’s already so much HUH?!? in this sentence) and I mentioned that one of my first pole instructors, years ago,…
Let Them Say It
One of the things I see creatives get obsessed with is how to craft and then use a logline, a pitch, even a proper age range. It’s not that the branding process is so difficult;…
Turn Down for What
Yowza! I got a *lot* of feedback on last week’s Sorry Is a Sucky Word column. Thank you, beautiful people! It’s so great hearing from you and knowing when something I share has such an…
Become a Content-Generating Machine
Ask anyone who has ever pitched a show concept: No buyer is ever looking for ONE great idea; they’re looking to tap into a WELL of ever-replenishing material. They’re looking to put you on contract…
Feedback on Actor with Glasses
This week’s Your Turn is an email of support for Nearsighted Elizabeth, who wrote in last week. (Oh, and there’s also an outpouring of support — and possibly a casting opportunity — for Elizabeth at…
Stennar Strom: Branding, Branding, Branding!
I was talking with some actors recently and the topic was how *limiting* it feels to have A brand. A singular type. A bullseye. Of course, my response was (and always is) that structure isn’t…