Thank you for joining us for Episode 0510 of The Work.

Stretch vs. Focus: There’s a bit of dichotomy required to succeed in this industry. We’re balancing the beautiful, limitless expanse of craft with the tedious, limiting container of targeted marketing. Bonnie Gillespie doesn’t see targeting as limiting at all. It gets you to the money faster, and that gets you to your more expansive creative space (on the buyers’ dime) faster too.

Run time: 4:05

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Enjoy!

Bonnie Gillespie is living her dreams by helping others figure out how to live theirs. Wanna work with Bon? Start here. Thanks!