Thank you for providing such wonderful info about PR. As a former child publicist (now in the music biz), one thing actors should know, going to an event every week doesn’t necessarily guarantee more PR. Since my clients were in big demand at the time I represented them, I had them attend maybe one event per month. The press knowing that the actor rarely gets out will create a bigger buzz when he/she arrives at an event.
Also a good publicist will notify magazines in advance of a client’s appearances. Why take photos at a public appearance if they’re not published? If you’re in demand, don’t be like Kirk Cameron was (ignore the magazines). It’s best to keep the magazines updated with new photos and info on a regular basis, because if you’re helping a magazine sell magazines they’re going to print you with or without your cooperation using old info and photos, or some crappy photo taken by some photographer at an event. If that’s the case, make sure the magazines have good, up-to-date info and photos.
I also found it to be beneficial to my clients to occasionally pay for their own photo shoots and distribute the photos to magazines as freebies. Nothing pleases an editor more than freebies.
Dave Vergara Public Relations
These are great tips! The thing I would want to be sure to add, especially when dealing with young actors, is the importance of knowing how much to share and how much to keep to yourself. If you overshare, initially, you’re not going to be able to put that genie back in the bottle, so to speak. Privacy is like your virginity, in that respect. So, once the public knows how old you are, that information is always out there. Once the photos are on the Internet, you can’t get them all to go away with one click. The more you give away to the public, the more they’re going to want to know (and feel they have the right to know).
And, as can be tragically apparent in the most extreme cases, there are actors who will so crave the attention they once received from the press that they will act out in order to get that spotlight back, once they’re no longer on someone’s hot list.
It’s very important to treat the press like the tool that it is. Being a public person is fun, but it comes with responsibility and a need for advance planning on how to handle the ebb and flow of it all. Obviously, a publicist can help guide you through this experience when the time is right, but the most responsible thing you can do as an actor is pay attention — before it’s an issue — to what your motives are, in sharing information about yourself and your life. You’ll be glad you took it seriously before it became an issue!
What’s your gameplan? Pop your top PR “must” or “must not” into the comments area below! 😀
Originally published by Actors Access at http://more.showfax.com/columns/avoice/archives/000814.html. Please support the many wonderful resources provided by the Breakdown Services family. This posting is the author’s personal archive.