What follows is an excerpt from the replay email for my Jupiter-in-Gemini write-along. I just keep having to look up some of this… so putting it at my blog helps with that. 😉
As further detailed on our replay page, here’s your…
HOMEWORK & THINGS TO CONSIDER:
You’ll notice I sent out a BonBlast that aligned with my values and my purpose since we met up for our Zoom. I’ve also added a similar email (as PDF, on the replay page) from Samuel Reynolds. I’m noticing a lot of emails landing these days that are unapologetic and sure to clarify the Population of Thirds for the folks sending (and receiving) them. Don’t be afraid to do this! We only ever need 1000 True Fans (or maybe only 100) and life is so much easier when we don’t have to worry that we’re offending anyone when we talk about what’s important to us.
As you consider your role as a leader in the world, please remember that all it takes is being able to give someone who is lost directions to the place where they can get a map. Do NOT sell short your ability to lead! As artists, we not only interpret feelings and co-create with the collective vibe to present something that clarifies emotions our fans may struggle to understand, we also hold space for one another, ask the right questions, and shine a light on options that may live in shadows for some. We also stay authentic when it’s time for US to follow someone else’s lead for a while.
Take a look at your YouTube presence through these two lists o’ three things. (I’d argue that this can represent your social media presence on ANY platform, honestly. Apply the lists to your email newsletters, blog posts, and other regular content too!)
Types of Content That Always Crush It (Like that bro-dude 🙄 marketing lingo?)
1. go live with me
2. build something with me
3. I’m an expert (and expert means “I can give you directions to the store from here” not “I have a PhD”)
Overall Purpose of Your Channel
1. to educate
2. to inspire
3. to entertain
WHICH ONE is your dominant area? Bonus points for identifying your big message and what you want folks leaving every encounter with you saying. Mine? “Bonnie makes my life better!” That’s what I want folks saying no matter what bit of my content they happen to experience.
If you have any needs ’til our next Zoom (or if you would like help working out your big-picture purpose), use the comments area on our replay page, head on over to our Discord space, or book your next discounted 1-on-1s with me (30 minutes; 60 minutes). Yay!
See you on the 17th!
So much love flowing your way!
Bonnie Gillespie is living her dreams by helping others figure out how to live theirs. Wanna work with Bon? Start here. Thanks!