This week’s Your Turn features two quickies following up on last week’s column on commercial targeting. Hey Bonnie, I am in the process of trying to find a commercial agent. However I am not sure…
Your Enduring Brand
This week’s column will be short, because this is really simple and pretty dang powerful. When you’re thinking of what builds up your brand, consider Betty White. This is a person whose brand has been…
The Sum of All Years: 43
Wound care, couples therapy, pole, and NSNG. Public speaking, private coaching, masterminding, and so much casting that I got into the Academy. Financed the 4th edition of SMFA thanks to 350 generous backers. Said farewell…
Feedback on Being of Service
Dear Bonnie, You may remember the words I told you in our first private: “You are a spiritual person.” Well this is strongly confirmed by your latest “Come from a Place of Service” column. Very…
Targeting Commercials
I’ve written a lot about targeting. Targeting reps. Targeting TV projects. Targeting casting directors who populate those projects. Targeting, targeting, targeting. It’s the second pillar of Self-Management for Actors. It’s a pretty big player in…
Best Time for an Actor to Take a Vacation
Bons: I NEEEEEEEEED a vacation. Now’s the right time to go, right? It’s dead for another week or two before episodic season picks up? Please say yes. I need a break from Hollyweird! Ha! I…
Come from a Place of Service
I approach everything (well, as much as I can, in life) asking, “How can I be of service?” Whether it’s my weekly column, books, podcast, speaking engagements, private coaching, casting, producing, or even email-answering, I…
How Early Should I Start My Show Bible?
I read your Your Turn about keeping a show bible on target shows that have been cancelled and I understand that all of those people will still work, so there’s value in doing the work….
You Are Not Your Buyer
I tend to think I’m pretty good about assessing what y’all might want to read, week to week here. I have 15 years of muscle built up for writing a weekly column for actors to…
Feedback on Best Actor Marketing Tools
Wow! Thank you so much for including my email in your column! I was traveling all day yesterday and have not had the time to dive in to the marketing materials from “Your Turn” yet,…