If you follow my stories at Instagram, you saw me sharing updates every few hours this weekend as I did one of my very favorite rituals: PROFIT CLARITY.
The basis of this exercise — in which we list off every penny that comes into our business for the whole year — comes from rockstar coach Marie Forleo. But of course like with most things I learn from brilliant people out there, I added to the experience to make it even more awesome for me.
I not only list off every copy of Self-Management for Actors that sold (whether through Amazon, Barnes and Noble, Samuel French, Drama Book Shop, or the trunk of my cute car) but also calculate how much money I make per hour NOW for a project that took six weeks in 2013.
(Yes, each edition of SMFA — including the first edition in 2003 — takes me six weeks to write. It’s a crazy six weeks… and clearly I get paid for that insanity of a schedule for many years later.)
Here’s what that does for me: It allows me to know where to shift my energy when I need to attract more money, quickly.
(Members of Get in Gear for the Next Tier, yes, this is your Day 28 work and you know from my sharing my story in the Dojo how it has truly revolutionized my business each year… especially when one quarter of our household income disappeared without warning one day! I knew exactly where to shift my focus to not only replace it but increase what those same hours could bring in.)
Those of you who watched along with me on Sunday as the data revealed something beautiful — that I may very well reach my goal/intention/expectation for the year’s profit (in fact, I got within $6K of it… and it was an ambitious goal so I’m STOKED about that near-miss… Keith’s prediction was $70K lower than mine and, man, is he happy to have been soooooo off) — also saw that I blew through the goal of having increased my passive income percentage from 12% to 14% over each of the past four years to 20%. Um… we soooooo blew through that 20% goal. Hello, 48% of our income is now passive?!? WHAT?!? That’s amazing!
It allows me to be hands-on with stuff that really matters to me while knowing I’ve created things that make money without my involvement anymore. Oh, and members of Get in Gear for the Next Tier, yes, this is all stuff I did following the passive income strategy I outlined for you in The SMFA Vault. You should revisit that content if this sounds good to you!
Why am I sharing all this with you?
First off, I’m transparent in my process. Duh. There’s that. 😉
Next, because I’ve shared this in our awesome Get in Gear for the Next Tier program, I’ve seen hundreds of you TRY THIS profit clarity and passive income strategy upgrade too… and some of you have shared your results.
For example: “Oh, man! I earn more off an audiobook than I do slinging drinks at the bar!” This realization allowed one ninja to stop picking up extra bartending shifts and instead do more marketing for her voiceover career. BAM! Smarter investment of time for the money and way more fun while doing it.
I’m all about making smarter choices with our time! And I love helping creatives do this with some of (the 52% of) my non-passive time spent with y’all. 😉
Here’s the tip I want to share for everyone whether you’re ready to engage in some profit clarity with me or not: When you have created things you’re proud of, you can begin to feel as though money is in the bank (because it is, vibrationally) due to this work you’ve already put in.
I energize the “money is on its way to me” thing REGULARLY by saying, “Right. This. Moment. Right this very moment, someone is picking up my book for the first time. Or landing on one of my articles or YouTube videos or podcast episodes via Google. Or hearing about me from a friend. Right this moment, someone is starting the journey that may lead to DECADES of our jamming together and strategizing a massive leap from tier to tier to tier. Oh my, I cannot WAIT to meet this very special person!”
And then I energize the same feelings by having those thoughts about ANOTHER person when I next need it.
Yesterday, someone we’ve never met, never heard of, never seen in our online world (doesn’t follow me at Twitter or Instagram that I can tell; isn’t in the Facebook group; isn’t even getting BonBlasts yet) just plopped down $400 to join Get in Gear for the Next Tier.
She just started her 100-day journey to a whole new relationship with herself and this business… and we have NO idea how long she’s been lurking (if ever; she may have just landed on us yesterday — we’ll find out as we get to know her in the Dojo of course). And this isn’t the first time this has happened.
I share this because you can do the same — whether it’s money-related or not — just by knowing you’ve created good work, it’s out there, and RIGHT THIS MOMENT someone you don’t even know yet is stumbling across your demo reel, footage of you that you lovingly put together just for fun, your website, your social media, your headshot and resumé from a long-ago forgotten submission, your online profile, your IMDb page… right this moment, someone is BEGINNING their journey with you and you don’t even know this person yet.
You may have targeted them or someone else. You may have hoped someone like this would stumble upon your brilliance. And what you have to begin to trust, to energize, to KNOW is that right this moment someone is falling in love with you, is almost ready to book you, is checking into what you’re all about because there IS a future together that will transform all your goals into reality.
This visualization is powerful and it’s an important part of the work when it comes to leveling UP to your next tier dreams.
And, ah! There it is again! Right this moment, someone is learning about Self-Management for Actors for the first time! Here comes money we don’t even know about… it’s on its way to us.
This is always true. For all of us.
Isn’t that lovely?
Jam with me below about where you KNOW your money, your next booking, your love is coming from… because you’ve planted the seeds and then gotten out of your own damn way to receive.